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Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…
Those of us who work in the customer relationship management (CRM) world know what Salesforce is. For those of you who don’t, just know…
InfoTrust is pleased to announce its new partnership with digital marketing analytics company OWOX. Founded in 2013, OWOX is a leading digital analytics platform…
The entire analytics consulting and technology team at InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming Digital Analytics…
Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…
It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…
October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…
So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…
As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
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