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As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…
Much like a carpenter uses a hammer and nails, you need the right tools for the job. Specifically we’ll be discussing how to leverage…
Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…
Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…
While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…
Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…
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