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Analytics Articles

Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…

3-minute read
Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…

8-minute read
Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…

5-minute read
Pro Tip: How to Identify Unique Interactions in Google Analytics 4

Pro Tip: How to Identify Unique Interactions in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…

5-minute read
Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…

8-minute read
Best Practices for Defining and Using Event Parameters in Google Analytics 4

Best Practices for Defining and Using Event Parameters in Google Analytics 4

Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…

5-minute read
Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …

4-minute read
Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…

8-minute read
Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent…

16-minute read
5 Best Practices for Configuring Data Streams in Google Analytics 4

5 Best Practices for Configuring Data Streams in Google Analytics 4

In the rapidly evolving digital landscape, understanding and effectively utilizing data has become crucial for businesses to thrive. Google Analytics 4 (GA4) offers a…

3-minute read
Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…

3-minute read
Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…

4-minute read
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