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Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…
With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…
Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…
Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…
According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…
Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…
A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…
One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….
What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…
InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a…
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