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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…
We thought long and hard what is the best way to celebrate our accomplishments over the last few quarters and we decided to throw…
We are very lucky to have the InfoTrust headquarters located in the Blue Ash area of Cincinnati. Our location gives employees the opportunity to…
I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many…
Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…
Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…
Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
Working at InfoTrust is by far one of the best career decisions I have ever made in my life. I have joined the team…
Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…
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