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After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…
What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….
Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…
You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….
‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…
As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…
In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…
In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…
Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…
The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…
2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…
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