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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Search Ads 360
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Display & Video 360
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
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Looker Studio
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
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Osano
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Analytics Articles

How To Make Your Media Dollars Work Harder in 2020

How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

9-minute read
Getting Started in Google Data Studio

Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

8-minute read
The State of Digital Analytics During a Pandemic Survey | InfoTrust

The State of Digital Analytics During a Pandemic Survey | InfoTrust

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
How to Create First-Party Audiences in Campaign Manager

How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

5-minute read
How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

As the world continues to push through the global pandemic, many professionals are struggling to keep their organizations alive and their employees on the…

4-minute read
Analytics Upskilling Resources for 2020

Analytics Upskilling Resources for 2020

During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…

4-minute read
5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

4-minute read
How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

6-minute read
Understand Customer Behavior Across Platforms with App + Web Properties

Understand Customer Behavior Across Platforms with App + Web Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Pros and Cons of Heap Analytics

Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

2-minute read
How to Combat Possible Adobe Analytics Data Loss

How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

3-minute read
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