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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Display & Video 360
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Campaign Manager 360
Certified Sales Partner
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Google Analytics 360
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Looker Studio
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
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Osano
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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Analytics Articles

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

15-minute read
Cohort Analysis Reporting in Google Analytics 4

Cohort Analysis Reporting in Google Analytics 4

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

6-minute read
How To Make an Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

8-minute read
How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

14-minute read
Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
5 Things to Know Before Getting Started with Google Campaign Manager

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…

3-minute read
Multiple Brands Means Greater Responsibility for Privacy

Multiple Brands Means Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

6-minute read
5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

5-minute read
5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

6-minute read
InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

4-minute read
Analyzing Customer Shopping Behavior in Advanced Analysis

Analyzing Customer Shopping Behavior in Advanced Analysis

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2-minute read
Data Studio Tips + Tricks Series: Combining GA Properties

Data Studio Tips + Tricks Series: Combining GA Properties

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2-minute read
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