Google Data Studio Tricks – Creating a New Calculated Field

Google Data Studio Tricks – Creating a New Calculated Field

A few months back, Google rolled out Google Data Studio to lots of countries, including in the United Arab Emirates – That’s where I’m…

3-minute read
Webinar Wrap-Up: Analytics for a Single-Page Application

Webinar Wrap-Up: Analytics for a Single-Page Application

Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…

2-minute read
Learn the Best Practices for Data-Driven Marketing using Google Analytics

Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

2-minute read
How To: Better Visibility & User Experience with Single-Page Applications

How To: Better Visibility & User Experience with Single-Page Applications

Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…

2-minute read
Google Analytics eCommerce Architecture and Implementation

Google Analytics eCommerce Architecture and Implementation

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

15-minute read
How to Build Data-Driven Marketing Strategies with Attribution Models

How to Build Data-Driven Marketing Strategies with Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

2-minute read
Talking Digital Analytics & Mentorship with Himanshu Sharma

Talking Digital Analytics & Mentorship with Himanshu Sharma

Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….

8-minute read
Webinar Wrap-Up: Back to Basics Customer Lifetime Value

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

2-minute read
Google Analytics Quick Tip: Localhost Filtering

Google Analytics Quick Tip: Localhost Filtering

Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…

2-minute read
Why We Love the Google Analytics Attribution Report – And Why You Should!

Why We Love the Google Analytics Attribution Report – And Why You Should!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

4-minute read
Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

5-minute read
In-line Report Filters – What They Are and How to Use Them

In-line Report Filters – What They Are and How to Use Them

Reports created in Google Analytics turn data into insights that take your marketing to the next the level and give you a leg up…

2-minute read

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