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Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…
We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…
Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…
Reports created in Google Analytics turn data into insights that take your marketing to the next the level and give you a leg up…
“The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of Vertical…
Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…
Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…
Confused by terms like hit, session, filter, and segments when trying to read and understand Google Analytics reports? Is the terminology all Greek to…
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