Pros and Cons of Heap Analytics
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Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

2-minute read
How to Combat Possible Adobe Analytics Data Loss
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How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

3-minute read
10 Common Questions From Companies Considering Google Analytics 360
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10 Common Questions From Companies Considering Google Analytics 360

Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…

14-minute read
App + Web 101 for News, Media, and Publishing Organizations
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App + Web 101 for News, Media, and Publishing Organizations

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

Save 10+ Hours Per Week With These Marketing Analytics Tips
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Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

9-minute read
How Changing Browser Cookie Policies Affect Your Digital Marketing
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How Changing Browser Cookie Policies Affect Your Digital Marketing

Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…

Doing More With Less: When Times Call for Cutting Digital Budgets
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Doing More With Less: When Times Call for Cutting Digital Budgets

Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…

Working Remote? Beware of Data Visualization Risks
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Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

6-minute read
Organizational Analytics Reporting Framework
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Organizational Analytics Reporting Framework

Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…

How Google’s New Approach to Cookies Affects Your Marketing Strategy
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How Google’s New Approach to Cookies Affects Your Marketing Strategy

Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…

Creating a Winning A/B Testing Strategy with Google Optimize
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Creating a Winning A/B Testing Strategy with Google Optimize

Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize? Google…

2 Ways Your Marketing Team Should Be Utilizing Google Cloud
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2 Ways Your Marketing Team Should Be Utilizing Google Cloud

Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have…

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