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Fill out the form to download the slides! Learn how Google Cloud can be used by marketers, to create a single view of your…
Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…
Fill out the form to download a copy of the slides! Are you interested in getting started with or learning about Google Optimize? This…
Fill out the form to download the slides! In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such…
Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
Join Amin Shawki, Head of Growth and Strategy as he chats with Melanie Bowles, Lead Analytics Consultant, and Experimentation Specialist about testing and experimenting…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can be…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.
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