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Fill out the form to download the slides! In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such…
Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
Join Amin Shawki, Head of Growth and Strategy as he chats with Melanie Bowles, Lead Analytics Consultant, and Experimentation Specialist about testing and experimenting…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can be…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
The team at Ecentria was looking for a way to integrate their analytics with their decision making, to make better decisions for their business….
Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
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