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Analytics Articles

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…

3-minute read
Comparing Five Google Analytics Alternatives for Europe

Comparing Five Google Analytics Alternatives for Europe

EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…

7-minute read
Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
What You Need to Know about Google Analytics 4 Account Structure

What You Need to Know about Google Analytics 4 Account Structure

Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…

7-minute read
3 Ways to Ensure Your Tag Events Are Firing Correctly

3 Ways to Ensure Your Tag Events Are Firing Correctly

Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…

5-minute read
DebugView in Google Analytics 4: How Does It Work?

DebugView in Google Analytics 4: How Does It Work?

Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…

9-minute read
Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…

5-minute read
How to Find Pages, Events, and Channel Information in Google Analytics 4

How to Find Pages, Events, and Channel Information in Google Analytics 4

So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…

6-minute read
Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…

7-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Conversion Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Conversion Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
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