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As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally developed and launched in 2011 by Firebase Inc, it was…
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
With the latest Google announcement about sunsetting Universal Analytics (UA) in the second half of 2023 (effective July 1 for the standard properties but…
If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…
2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…
Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (BAAS) solution for mobile app development. Originally, it was developed and launched in 2011 by Firebase Inc….
In March, Google announced that it will sunset Universal Analytics (UA) in 2023. This change means you need to start the transition to Google…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…
You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…
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