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With publications moving to online platforms, news and media companies have a unique opportunity to pull rich data from their advertising programs. With the…
Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…
So many properties, so little time! Our Enterprise-Scale Analytics webinar covered challenges faced in enterprise-scale analytics as well as implementation and management solutions. Watch…
Dr. Peter DeWan, PhD. is the VP of Research & Development at Decision Resources Group where he manages data scientists and analysts as well as extracts…
Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…
A bit of web measurement here, a dash of app tracking there and a whole lot of insight! Our Web & App Measurement for…
Thank you to all that came out last night for Web Analytics Wednesday (WAW)! With over 20 analytics fans in attendance, plus a steady…
It’s new. It’s exciting. It’s creating a plethora of buzzwords and jargon that have begun circulating throughout boardrooms across the globe. It’s digital analytics…
![[Interview] Michael Hugos on Data and Supply Chains](https://infotrust.com/wp-content/uploads/2016/08/infotrust-interview-michael-hugos.jpg)
Michael Hugos is a co-founder of SCM Globe, which allows companies to refine their supply chains through modeling and simulations. A published author on…
Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….
We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…
For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…
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