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Analytics Articles

Navigating Google Analytics 360: Key Insights and Recommendations

Navigating Google Analytics 360: Key Insights and Recommendations

If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…

4-minute read
The Future of Digital Web Analytics: Embracing Google Consent Mode

The Future of Digital Web Analytics: Embracing Google Consent Mode

Consent Mode is a component of a website or application’s data collection architecture which will “translate” the consent preference of a consumer, as indicated…

5-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…

4-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
App Install Attribution in Google Analytics 4: What You Need to Know

App Install Attribution in Google Analytics 4: What You Need to Know

App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…

6-minute read
Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…

7-minute read
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