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For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…
One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…
As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…
CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…
What Is a Data Clean Room? At the original time of writing, August 2022, a “Data Clean Room” (DCR) was a growing buzzword in…
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…
Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…
When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…
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