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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Last week, Deloitte honored the experienced digital analytics consulting, data governance, and technology team at InfoTrust among the 500 fast-growing North American companies in…
Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…
While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…
“Packaged software”: A CDP is a prebuilt system that is configured to meet the needs of each client. While CDPs do require some technical…
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