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OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…
Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…
Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…
Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…
Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…
In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…
InfoTrust worked with a nationally recognized television network that provides programming by cable, broadcast, and satellite to approximately 200 countries to help them migrate…
Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…
Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
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