Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data

Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data

Getting accurate first-time subscription revenue data via Google Analytics has been easy. But getting accurate data about subsequent revenue related to subscriptions has been…

2-minute read
Results from Real-Time in Google Analytics: Easier to See + Display

Results from Real-Time in Google Analytics: Easier to See + Display

Users of the Real-Time feature of Google Analytics now can see – and share — their results more easily. As you may know, Real-Time…

2-minute read
InfoTrust is officially a DoubleClick Certified Marketing Partner!

InfoTrust is officially a DoubleClick Certified Marketing Partner!

You’ve implemented DoubleClick and are managing or running active campaigns, so that means you’re getting all the value you can out of the DoubleClick…

2-minute read
InfoTrust is an Ad Age Best Place to Work

InfoTrust is an Ad Age Best Place to Work

We are beyond honored to announce that InfoTrust has been named #20 on the Ad Age Best Place to Work list for 2017! This list includes…

2-minute read
How to Track Snapchat Campaigns in Google Analytics

How to Track Snapchat Campaigns in Google Analytics

Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test the…

5-minute read
Everything You Need to Know About Amazon Sponsored Products

Everything You Need to Know About Amazon Sponsored Products

Amazon Sponsored Products are exciting and you may know that they can help you increase your sales but you may be hesitant to get…

15-minute read
Introducing the InfoTrust Foundation!

Introducing the InfoTrust Foundation!

Why do you do what you do in life? This is one of the most important questions you need to answer as a human…

5-minute read
Sums and Grand Totals Made Easier in Google Data Studio

Sums and Grand Totals Made Easier in Google Data Studio

Google has made several updates to Data Studio’s Sums and Grand Totals features, giving users even faster, easier access to insights about their data. …

2-minute read
Webinar Wrap-Up Data Studio 360 for Data Visualization

Webinar Wrap-Up Data Studio 360 for Data Visualization

In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is  a powerful visualization tool…

2-minute read
Leveraging Google Data Studios: Exporting Data from a Chart

Leveraging Google Data Studios: Exporting Data from a Chart

We have already explored how Google Data Studio makes every bit of your data accessible and useful in previous posts. Data Studio allows your team to…

3-minute read
Safari 11 Intelligent Tracking Prevention: What You Need to Know

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

4-minute read

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