InfoTrust Articles

Interview with David Rogers: Take Your Eye Off the Bee & Focus on the Hive

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

Interview with Simo Ahava, Senior Data Advocate at Reaktor

Simo Ahava is a Senior Data Advocate at Reaktor and a Google Developer Expert for Google Analytics (2014-present). Simo has one of the most…

Interview with Michael Mothner, CEO & Founder of Wpromote

Michael Mothner is the founder and CEO of Wpromote, a global online marketing, SEO, PPC and social media firm. We spoke with him about what…

Interview with Randy Bean: Winning the Race to Insights

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

Retroactive Analysis? Matin Movassate: Learning about Heap from CEO

INTRODUCTION: Matin Movassate is the CEO of Heap, a tool that allows for instant, retroactive analysis of user actions in web or iOS apps….

Learning From Susan Etlinger: TED Speaker and Consultant

INTRODUCTION: Susan Etlinger is an industry analyst who conducts independent research on data intelligence, analytics and strategy. She helps global 2000 companies to integrate…

Interview with Lea Pica: The Gap Between Data Crunching and Visualization

One of the most common challenges analysts face as they progress in their careers is presenting their data and insights to their clients and/or…

Interview with Sandy Marmitt: Competing for Analytics Talent

The war for analytics talent has become an increasingly hot topic in the analytics space over the past few years. While the exponential growth…

Is Being an InfoTrust Intern Too Good to Be True?

Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…

Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace for…