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What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

InfoTrust Named One of Inc. Magazine’s Best Places to Work in 2019

InfoTrust Named One of Inc. Magazine’s Best Places to Work in 2019

InfoTrust has been named one of Inc. magazine’s Best Places to Work in 2019! This is the publication’s fourth-annual ranking of workplaces in the…

What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

Why SessionCam is an Essential Part of Your Marketing Technology Stack

Why SessionCam is an Essential Part of Your Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

Creating a Parent-Friendly Work Environment that Elevates Employee Experience

Creating a Parent-Friendly Work Environment that Elevates Employee Experience

In a recent study, Washington University sociologist Caitlyn Collins spent 5 years interviewing women in Sweden, Germany, Italy, and the United States. Her findings…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

InfoTrust is Now a SessionCam Partner!

InfoTrust is Now a SessionCam Partner!

Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…

What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…

Understanding User Paths Using Custom Funnel Reports in GA360

Understanding User Paths Using Custom Funnel Reports in GA360

Much like a carpenter uses a hammer and nails, you need the right tools for the job.  Specifically we’ll be discussing how to leverage…

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