Balancing Business Value and Compliance Risk: Restricted Data Processing

Balancing Business Value and Compliance Risk: Restricted Data Processing

A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…

7-minute read
Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….

8-minute read
Google Analytics 4 User Pathways Overview

Google Analytics 4 User Pathways Overview

What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…

6-minute read
InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem…

3-minute read
Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

With the launch of Google Analytics 4 (GA4) and the sunsetting of Universal Analytics, we have been working closely with our partners to ensure…

5-minute read
Healthy Diet, Healthy Body: Living a Healthy Life at InfoTrust

Healthy Diet, Healthy Body: Living a Healthy Life at InfoTrust

Too Much Freedom is Bad What does it mean to live a healthy life? Certainly, a question with multiple “right” answers (though far more…

5-minute read
InfoTrust Among Honorees on Cincinnati Business Courier’s Fast 55 Recipient List

InfoTrust Among Honorees on Cincinnati Business Courier’s Fast 55 Recipient List

InfoTrust is excited to announce we once again were named as an honoree for the Fast 55 program from the Cincinnati Business Courier. This…

2-minute read
Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read
InfoTrust Sponsors the 2022 Digital Analytics Association Compensation Survey

InfoTrust Sponsors the 2022 Digital Analytics Association Compensation Survey

InfoTrust has sponsored the Digital Analytics Association (DAA) Compensation Survey since 2020. Wondering what that is exactly?  According to the DAA, the purpose of…

2-minute read
Overview of Audiences in Google Analytics 4

Overview of Audiences in Google Analytics 4

As a website owner or digital marketer, it’s crucial to understand your website visitors’ behavior to make informed decisions. That’s where audience overview in…

3-minute read
InfoTrust Establishes New Research & Development Team, Leads the Way to Innovation

InfoTrust Establishes New Research & Development Team, Leads the Way to Innovation

InfoTrust is thrilled to announce the creation of our newest internal department: Research & Development (R&D for short). This team, led by VP of…

6-minute read
InfoTrust London Durability Summit 2023: Sessions & Takeaways

InfoTrust London Durability Summit 2023: Sessions & Takeaways

Consumers expect a higher-than-ever level of personalization in their interactions with brands. At the same time, the changing privacy environment presents more challenges for…

9-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.