From the Front Lines at Google IO 2017: The 4 Most Exciting Things

From the Front Lines at Google IO 2017: The 4 Most Exciting Things

It’s hard to believe that about this time a week ago I was having lunch with a brand new bunch of people from all…

We'd Like to Thank You for These Awards!

We'd Like to Thank You for These Awards!

There is nothing like loving your career. Scratch that. There is nothing like working with others who also love their career! At InfoTrust, we…

It's Official: InfoTrust is a Certified Great Place to Work!

It's Official: InfoTrust is a Certified Great Place to Work!

After a thorough survey on our entire team, and an extensive review of our systems and processes, we’re proud and honored to announce that…

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

In-line Report Filters – What They Are and How to Use Them

In-line Report Filters – What They Are and How to Use Them

Reports created in Google Analytics turn data into insights that take your marketing to the next the level and give you a leg up…

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

  “The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of…

Audience Reports: Active Users + Cohort Analysis

Audience Reports: Active Users + Cohort Analysis

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

An AMP Primer

An AMP Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

Finding Digitial Building Blocks for Publishers

Finding Digitial Building Blocks for Publishers

Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

Why InfoTrust Employees Have Flexible Schedules & Opportunity to Work Remote

Why InfoTrust Employees Have Flexible Schedules & Opportunity to Work Remote

As time goes on, it seems that it’s becoming a lot more common for businesses to allow employees to have flexible work schedules as…

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