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Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

6-minute read
InfoTrust Day of Service: Getting Creative with Our Time

InfoTrust Day of Service: Getting Creative with Our Time

Nelson Mandela once said, “It is in your hands to create a better world for all who live in it.”  As the InfoTrust team…

5-minute read
Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

7-minute read
What is a Google Analytics Certified Partner?

What is a Google Analytics Certified Partner?

If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…

6-minute read
Privacy-Centric Marketing: Get Started with a Strategic Risk Assessment

Privacy-Centric Marketing: Get Started with a Strategic Risk Assessment

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

11-minute read
I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

6-minute read
Is Working in a High-Growth/Client Service Environment Right for You?

Is Working in a High-Growth/Client Service Environment Right for You?

With workplace norms rapidly changing and ever-advancing technology, competition for talent is escalating. And, for some companies, overall growth is, too. A survey by…

6-minute read
A Look Inside: The First 90 Days at InfoTrust for Engineers

A Look Inside: The First 90 Days at InfoTrust for Engineers

If you’re a software engineer who is currently considering a new opportunity or interested in what being an engineer at a fast-growing company with…

3-minute read
What’s in Your Google Cloud DevOps Toolbox?

What’s in Your Google Cloud DevOps Toolbox?

DevOps is not just a technology, but rather a mindset change­ which tries to balance release velocity with system reliability. It aims to increase…

5-minute read
Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

8-minute read
The Impact of the Great Resignation on Data Governance

The Impact of the Great Resignation on Data Governance

On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…

6-minute read
The Google Analytics-BigQuery Integration

The Google Analytics-BigQuery Integration

Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…

6-minute read

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