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All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…

10-minute read
Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

6-minute read
Java Developer to Discovery Team: Innovating on the Daily

Java Developer to Discovery Team: Innovating on the Daily

Recently, I sat down with David Elig, VP of Discovery, to talk through his transition from being a Java developer at an engineering company…

3-minute read
Adaptability Matters: Sending It or Hitting Send

Adaptability Matters: Sending It or Hitting Send

We often think about how different our work is than our free-time hobbies—but have you ever noticed how they can be so similar? Sure,…

7-minute read
Top Things to Know from InfoTrust + Google’s Virtual Crypto, Finance, and Insurance Summit

Top Things to Know from InfoTrust + Google’s Virtual Crypto, Finance, and Insurance Summit

Financial services make up one of the economy’s most important and influential sectors today and the need for established data governance and analytics practices…

6-minute read
A Week in the Life of a Software Engineer

A Week in the Life of a Software Engineer

Hello there! I’m Zak, a recruiter here at InfoTrust. As a part of our new series, “A Week in the Life of,” where our…

6-minute read
The InfoTrust Foundation Support Students, Refugees, and Google Marketing Platform Partners Affected by War in Ukraine

The InfoTrust Foundation Support Students, Refugees, and Google Marketing Platform Partners Affected by War in Ukraine

CINCINNATI — As war continues to tragically affect individuals, families, and businesses in Ukraine and Russia—and in a less violent manner, the rest of…

3-minute read
InfoTrust Foundation Scholarship Fund Established at University of Cincinnati for Students Impacted by Ukraine-Russia Conflict

InfoTrust Foundation Scholarship Fund Established at University of Cincinnati for Students Impacted by Ukraine-Russia Conflict

InfoTrust is pleased to announce the establishment of the InfoTrust Foundation Scholarship Fund at the University of Cincinnati.  The annual scholarship will be used…

4-minute read
How Being a Collegiate Student Athlete Helped Me Succeed as an Intern at InfoTrust

How Being a Collegiate Student Athlete Helped Me Succeed as an Intern at InfoTrust

You might be wondering, “How the heck do college sports relate to being an intern at a digital analytics consulting company at all?” Before…

4-minute read
From English Major to Storytelling Analyst

From English Major to Storytelling Analyst

Hi, my name is Ben Brooks and I am an English major. There, I said it.  So you may ask yourself, as an English…

4-minute read
What I Know about Digital Analytics from Buying a House

What I Know about Digital Analytics from Buying a House

I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…

5-minute read
Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…

8-minute read

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