Learn the Best Practices for Data-Driven Marketing using Google Analytics

Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

Awards, New Office Design, New Office…Oh My….

Awards, New Office Design, New Office…Oh My….

We thought long and hard what is the best way to celebrate our accomplishments over the last few quarters and we decided to throw…

New and Amazing Office Design in Cincinnati

New and Amazing Office Design in Cincinnati

We are very lucky to have the InfoTrust headquarters located in the Blue Ash area of Cincinnati. Our location gives employees the opportunity to…

InfoTrust is Opening an Office in Barcelona, Spain!

InfoTrust is Opening an Office in Barcelona, Spain!

I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many…

How to Create Better Visibility & User Experience with Single-Page Applications

How to Create Better Visibility & User Experience with Single-Page Applications

Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…

Google Analytics eCommerce Architecture and Implementation for Large Enterprises

Google Analytics eCommerce Architecture and Implementation for Large Enterprises

Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…

Customer Buying Cycle

Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

How to Build Data-Driven Marketing Strategies By Leveraging Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

What to Expect When Interviewing at InfoTrust

What to Expect When Interviewing at InfoTrust

Working at InfoTrust is by far one of the best career decisions I have ever made in my life. I have joined the team…

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

Talking Digital Analytics & Mentorship with Himanshu Sharma of Optimize Smart

  Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on…

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

Google Data Studio Quick Tips: Creating a Funnel Report

Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

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