Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…

5-minute read
How AI Can Be Used to Improve Business Outcomes & Why It Matters

How AI Can Be Used to Improve Business Outcomes & Why It Matters

In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…

6-minute read
Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …

4-minute read
What Summer Camp Taught Me about Working in Tech

What Summer Camp Taught Me about Working in Tech

Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…

3-minute read
AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…

6-minute read
InfoTrust Earns Great Place to Work Certification for Fourth Year

InfoTrust Earns Great Place to Work Certification for Fourth Year

InfoTrust is pleased to announce that we have earned a Great Place to Work Certification for 2023. Great Place to Work is responsible for…

2-minute read
Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…

8-minute read
Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent…

16-minute read
5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

5 AI Use Cases for Digital Marketing in Google Cloud Platform (GCP)

Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…

7-minute read
Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

Advanced Tracking and Fingerprint Protection in iOS17: What It Means For Marketers and Advertisers

While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…

10-minute read
Top AI Strategies to Help Increase Business Revenue

Top AI Strategies to Help Increase Business Revenue

AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…

3-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
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