Webinar Wrap-Up:  Google Analytics 360 & DoubleClick for Publishers (DFP)

Webinar Wrap-Up: Google Analytics 360 & DoubleClick for Publishers (DFP)

With publications moving to online platforms, news and media companies have a unique opportunity to pull rich data from their advertising programs. With the…

InfoTrust Takes Over TopGolf

InfoTrust Takes Over TopGolf

Soon after it was announced that West Chester, Ohio was adding a TopGolf location, I added it our 2016 Q3 “PPC” (Party Planning Committee)…

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

Content Groupings: The #1 Way to Use Google Analytics to Understand Your Site's Content

Content Groupings: The #1 Way to Use Google Analytics to Understand Your Site's Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

Webinar Wrap-Up: Enterprise-Scale Analytics

Webinar Wrap-Up: Enterprise-Scale Analytics

So many properties, so little time! Our Enterprise-Scale Analytics webinar covered challenges faced in enterprise-scale analytics as well as implementation and management solutions. Watch…

[Interview] Innovative Healthcare Analytics with Dr. Hyde and Dr. Dewan

[Interview] Innovative Healthcare Analytics with Dr. Hyde and Dr. Dewan

Dr. Peter DeWan, PhD. is the VP of Research & Development at Decision Resources Group where he manages data scientists and analysts as well as extracts…

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

Dennis is the CEO and Founder of x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been…

Google Tag Manager and Google Analytics API Authorization

Google Tag Manager and Google Analytics API Authorization

Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…

Webinar Wrap-Up: Web & App Measurement for News & Media Companies

Webinar Wrap-Up: Web & App Measurement for News & Media Companies

A bit of web measurement here, a dash of app tracking there and a whole lot of insight! Our Web & App Measurement for…

WAW Recap: Omnichannel Analytics with CRM & Digital Integration

WAW Recap: Omnichannel Analytics with CRM & Digital Integration

Thank you to all that came out last night for Web Analytics Wednesday (WAW)! With over 20 analytics fans in attendance, plus a steady…

What I Learned During My Internship

What I Learned During My Internship

Has it really been 7 months already? I swear it feels like just yesterday that I stood waiting in the elevator, having forgotten to…

Three Reasons Companies Are Struggling with Digital Analytics

Three Reasons Companies Are Struggling with Digital Analytics

It’s new. It’s exciting. It’s creating a plethora of buzzwords and jargon that have begun circulating throughout boardrooms across the globe. It’s digital analytics…

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