From Internship to Full-Time: Meet James Love

From Internship to Full-Time: Meet James Love

There is no doubt college internships provide invaluable real-world, hands-on experience for students. But, for James Love, his nine-month internship at InfoTrust resulted in…

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

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