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About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…
What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….
At InfoTrust, one of the most important aspects of our organization is that we believe in supporting our community. No entity, whether it is…
Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in Life of Series, where our recruiting…
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…
Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…
In September 2021, the Kingdom of Saudi Arabia (KSA) issued its Personal Data Protection Law (PDPL) to regulate the processing of personal data. The…
Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…
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