Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…
So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…
In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…
Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business activities. The fact that it is…
As VP of Partnerships at InfoTrust, I’ve had the opportunity to talk with hundreds of decision-makers about their interest in upgrading to Google Analytics…
South Africa’s Protection of Personal Information Act (PoPIA) empowers its citizens with enforceable rights over their personal information. The law establishes eight minimum requirements…
Having been a part of InfoTrust for over a year now, it never fails to amaze me on the company’s unwavering commitment to social…
All Google Analytics 4 (GA4) property owners can now enable data export to BigQuery and start to utilize the raw event data collected on…
As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…
At InfoTrust, we are proud to partner with organizations that are dedicated to making a positive impact in the world. Today we’re highlighting the…
After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…
What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….
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