130% Higher ROI on Call Center Sales with Google Analytics

130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

Enabling Digital Disruption. Interview with Omar Christidis, Founder and CEO of ArabNet

Enabling Digital Disruption. Interview with Omar Christidis, Founder and CEO of ArabNet

Omar Christidis is founder and CEO of ArabNet, a hub for digital professionals and entrepreneurs to connect and learn. We spoke with Omar about…

Challenges and Changes in the Digital Marketing Space. Interview with Sonja Neuber, Digital Marketing Director at Stealth Startup.

Challenges and Changes in the Digital Marketing Space. Interview with Sonja Neuber, Digital Marketing Director at Stealth Startup.

Sonja Neuber is the Digital Marketing Director at Stealth Startup. Based in UAE, she brings her unique perspective on e-commerce, digital strategy and emerging…

Building Better Analytics Teams and Strategies. Interview with Brian Clifton, Author and Director of Data Insights & Analytics

Building Better Analytics Teams and Strategies. Interview with Brian Clifton, Author and Director of Data Insights & Analytics

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. He is also the author of Successful…

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

  Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and…

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

Digital Analytics Organization – Interview with Simo Ahava, Senior Data Advocate at Reaktor

Digital Analytics Organization – Interview with Simo Ahava, Senior Data Advocate at Reaktor

Simo Ahava is a Senior Data Advocate at Reaktor and a Google Developer Expert for Google Analytics (2014-present). Simo has one of the most…

Connecting Technology with Human Intuition. Interview with Michael Mothner, CEO & Founder of Wpromote

Connecting Technology with Human Intuition. Interview with Michael Mothner, CEO & Founder of Wpromote

Michael Mothner is the founder and CEO of Wpromote, a global online marketing, SEO, PPC and social media firm. We spoke with him about what…

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