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Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Personalize & Target Regional + Cultural Differences | Google Optimize

Personalize & Target Regional + Cultural Differences | Google Optimize

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

8-minute read
5 Retail Remarketing Audiences for your Holiday Campaigns

5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

5-minute read
Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…

4-minute read
How to Make an Impact at a Distance: Our Philippines Success Stories

How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

7-minute read
How to Measure the Long-Term Value of Holiday Campaigns

How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

8-minute read
5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

9-minute read
Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…

7-minute read
Introduction to Ads Data Hub

Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

5-minute read
Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
The Power of Finding Purpose

The Power of Finding Purpose

I clearly remember the day my professional life changed forever. On that day in June 2016, my career received a major purpose that has—and…

8-minute read
Bullet Charts for Conversion Funnels in Google Data Studio

Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

6-minute read

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