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5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

8-minute read
Act Now: Python 2 Series to Be Retired By April 2020

Act Now: Python 2 Series to Be Retired By April 2020

Although Jan. 1, 2020, was the official date of Python 2’s retirement, the last major version is actually set for April 2020. After that…

3-minute read
3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Get Started with Web Analytics | 3 Tips from InfoTrust

Get Started with Web Analytics | 3 Tips from InfoTrust

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

5-minute read
How to A/B Test to Optimize the Data Collection Consent of Users

How to A/B Test to Optimize the Data Collection Consent of Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read
InfoTrust No. 5 on Ad Age Best Places to Work 2020 List

InfoTrust No. 5 on Ad Age Best Places to Work 2020 List

“Amazing things happen when smart, capable people believe they can achieve something.” This statement from philanthropist, entrepreneur, and founder of Priceline.com, Jeff Hoffman, encapsulates…

4-minute read
Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

8-minute read
5 Questions to Ask When Interviewing for a Software Engineering Role

5 Questions to Ask When Interviewing for a Software Engineering Role

Congratulations on landing an interview with a great company! The team values what they’ve seen so far on your resume and are interested in…

4-minute read
App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

6-minute read
InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

2-minute read

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