8 Reasons Why You Should Attend Analytics That Excite 2014

8 Reasons Why You Should Attend Analytics That Excite 2014

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…

The Importance of Paid Search Advertising in Higher Education

The Importance of Paid Search Advertising in Higher Education

In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…

Top 10 Digital Marketing & Analytics Blogs

Top 10 Digital Marketing & Analytics Blogs

Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…

Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

The Benefits of Bing Ads over Google AdWords

The Benefits of Bing Ads over Google AdWords

Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…

Top 10 Digital Marketing Terms For Beginners

Top 10 Digital Marketing Terms For Beginners

Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…

Sugar May Be the Fuel For InfoTrust

Sugar May Be the Fuel For InfoTrust

Team InfoTrust continues to grow and therefore so does the number of birthdays! This presents us with several new opportunities for..    Recently there…

Universal Analytics is out of Beta… Now What?

Universal Analytics is out of Beta… Now What?

Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…

Web Analytics Wednesday Recap – May 2014

Web Analytics Wednesday Recap – May 2014

Thanks to everyone that showed up this past Wednesday, May 14th, for Web Analytics Wednesday with Adam Singer! With 35 web analytics enthusiasts in…

How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

The Google Adwords Extensions that Drive Results in 2014

The Google Adwords Extensions that Drive Results in 2014

Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…

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