Web Analytics Wednesday Recap – May 2014

Web Analytics Wednesday Recap – May 2014

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> Thanks to everyone that showed up this past Wednesday, May 14th, for Web Analytics Wednesday…

How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

The Google Adwords Extensions that Drive Results in 2014

The Google Adwords Extensions that Drive Results in 2014

Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…

InfoTrust Gives Back

InfoTrust Gives Back

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> It is spring in Cincinnati. The grass finally needs mowing, the flowers are blooming and…

Welcoming Three New Employees – Kevin, Alyssa & Divya

Welcoming Three New Employees – Kevin, Alyssa & Divya

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> InfoTrust is excited to announce three new hires! Kevin Chamberlin, Alyssa Argenti and Divya Narayan…

Web Analytics Wednesday with Google – May 14th

Web Analytics Wednesday with Google – May 14th

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> We’re very excited to announce that Cincinnati’s Web Analytics Wednesday is back this month with…

5 Ways to Optimize your Google Adwords Account in 10 Minutes or Less

5 Ways to Optimize your Google Adwords Account in 10 Minutes or Less

Most savvy digital marketers understand the importance of ranking high in today’s most popular search engines – namely Google, Bing and Yahoo. There are…

First InfoTrust Hackathon

First InfoTrust Hackathon

We have recently been spending a lot of time trying to understand: “What does it mean to have the best place to work?” and…

How to Automatically Track Embedded YouTube Videos

How to Automatically Track Embedded YouTube Videos

Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…

How to Interview Your Next Web Analytics Superstar

How to Interview Your Next Web Analytics Superstar

Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…

Metrics and Insights for Mastering Marketing

Metrics and Insights for Mastering Marketing

Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic…

5 Google Analytics Updates We Love from 2013

5 Google Analytics Updates We Love from 2013

Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…

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