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It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….
Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students…
Avinash Kaushik talking to the 250+ attendees during his keynote speech at Analytics That Excite 2014. Analytics That Excite 2014, the first web analytics…
According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…
In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and…
The higher education landscape is becoming increasingly competitive. Prospective students can research colleges wherever they are, whether it be online at home, on a…
We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…
In today’s competitive higher education landscape, everyone is looking for an edge. While traditional marketing mediums such as radio, billboards, and television commercials still…
Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…
Goals are one of the most powerful tools in Google Analytics. They give you the ability to track your business objectives on your website…
Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…
Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…
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