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A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”. All fancy ways to say the…
Cincinnati’s Web Analytics Wednesday returned last night at a brand new location, Washington Platform, with a pair of brand new guest speakers, Adam Maciasz…
Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…
Michael Loban, Amin Shawki, and Jimmy Love represented InfoTrust at the 2nd annual Inbound Marketing Summit in New York City this year. Michael presented…
Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…
(Left to Right) Michael Loban, Alex Yastrebenetsky and James Love represented InfoTrust at the 2nd Annual Blue Ash Business Awards hosted by the Cincinnati…
First, I’ll answer the former part of this blog post’s title: Remarketing can help you reach people who have previously visited specific pages on your site…
Our very own Michael Loban will be one of the speakers at the Inbound Marketing Summit (IMS) 2013. This event takes place in the…
At InfoTrust, event planning and event marketing is a task that is ongoing. With monthly breakfast and digital marketing events (now with our new…
So, you have a website – that’s all well and good. But do you know how many views it receives per day, or it’s…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
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