Tracking Inbound Links in Google Analytics by Tagging URLs

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

4-minute read
8 Google Adwords Strategies for Higher Education

8 Google Adwords Strategies for Higher Education

Universities are always looking for an edge when it comes to recruiting. The more applications a college receives, the more selective they can be…

5-minute read
The Place of Traditional Marketing in a Digital Marketing World

The Place of Traditional Marketing in a Digital Marketing World

Over the last few decades, the way we communicate with one another has completely transformed in the digital age. Marketers are reaching their customers…

6-minute read
10 Features to Test on Your Product Results Page
Social Media and Higher Education

Social Media and Higher Education

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going…

5-minute read
An Interview with a HubSpot Inbound Marketer

An Interview with a HubSpot Inbound Marketer

Last week I interviewed Nick Salvatoriello, Inbound Marketing Professor at HubSpot, to pick his brain on how he got started with inbound marketing, advantages of…

8-minute read
Web Analytics and Online Advertising Tools for Top eCommerce Sites

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…

6-minute read
InfoTrust Adds 3 new Google Adwords Qualified Individuals

InfoTrust Adds 3 new Google Adwords Qualified Individuals

InfoTrust is excited to announce that three team members have all joined the prestigious ranks of becoming a Google Adwords Qualified Individual! Amin Shawki…

2-minute read
Digital Marketing Best Practices for Manufacturers

Digital Marketing Best Practices for Manufacturers

According to Hubspot, over â…“ of the world’s population is on the Internet…with 8 new people added every second. Needless to say, digital marketing…

5-minute read
The Importance of Social Media in e-Commerce

The Importance of Social Media in e-Commerce

The growth of social media in today’s day and age is astonishing to say the least. According to Hubspot, social media use in the…

4-minute read
Google Analytics Multi-Channel Conversion Segments for eCommerce

Google Analytics Multi-Channel Conversion Segments for eCommerce

So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…

5-minute read
Google Analytics Multi-Channel Attribution and Funnels for eCommerce

Google Analytics Multi-Channel Attribution and Funnels for eCommerce

A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”.  All fancy ways to say the…

4-minute read
Posts By Industry
Popular Posts

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.