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Advanced segments are awesome because they provide ways to segment traffic based off premade data or custom segments. They don’t need regex but still…
As many of our readers know InfoTrust takes community service and corporate responsibility very seriously. When we heard TechOlympics Expo 2013 was looking for corporate sponsors…
A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports. Although we have all…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
When I began working at InfoTrust back in May 2012, I immediately took on the cumbersome task of promoting our monthly breakfast and digital…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
There is nothing quite as good as instant results. When I want to see if some sort of marketing tactic or campaign is working,…
In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…
New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…
In spirit of the holiday season, some of the InfoTrust gang went on a road trip! This week, Andy, Andrew and I are attending…
Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…
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