InfoTrust Articles

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

Analytics in Action: Interface Hack on Khan Academy Improves Learning by 5%

In my opinion, Khan Academy (www.khanacademy.org) is quite possibly the most important advance in the field of education over the last 10 years… maybe…

7 Habits of Highly Effective Analysts

The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…

6 Tips For Learning Google Analytics

Google Analytics is an invaluable tool for measuring the success of your site. However, the vast amount of information available leaves many webmasters feeling…

Google Tag Manager and Google Analytics Premium for Enterprises

Here at InfoTrust, we’ve been extremely busy lately with a few Google Analytics Premium implementations for large enterprise clients. Amin had a great introductory…

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

8 Google Adwords Strategies for Higher Education

Universities are always looking for an edge when it comes to recruiting. The more applications a college receives, the more selective they can be…

The Place of Traditional Marketing in a Digital Marketing World

Over the last few decades, the way we communicate with one another has completely transformed in the digital age. Marketers are reaching their customers…

10 Features to Test on Your Product Results Page

Social Media and Higher Education

For the majority of high school graduates, the age-old question of “Are you going to college?” has been replaced with “Where are you going…

An Interview with a HubSpot Inbound Marketer

Last week I interviewed Nick Salvatoriello, Inbound Marketing Professor at HubSpot, to pick his brain on how he got started with inbound marketing, advantages of…

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…