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Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…
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