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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Analytics Articles

Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

Adobe Analytics to Google Analytics 360 Migration | Is It Difficult?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

8-minute read
App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

6-minute read
Unlocking Black Friday Insights: Analytics Reports That Drive Growth

Unlocking Black Friday Insights: Analytics Reports That Drive Growth

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

6-minute read
Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

9-minute read
Tips for Building an Effective Analytics Dashboard

Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

3-minute read
Why Having a Data Layer is Critical During Black Friday Weekend

Why Having a Data Layer is Critical During Black Friday Weekend

Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…

7-minute read
Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

7-minute read
See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

10-minute read
Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…

6-minute read
It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

5-minute read
Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

4-minute read
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