Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

11-minute read
Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

2-minute read
Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

12-minute read
Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

4-minute read
Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read
Interview with Shama Hyder: From Academic to Digital Age Visionary

Interview with Shama Hyder: From Academic to Digital Age Visionary

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

14-minute read
Interview with Joe Seale: New Tools and Scarce Talent

Interview with Joe Seale: New Tools and Scarce Talent

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

20-minute read
Interview with Byron Ellis: Autoimmune Diseases to Big Data

Interview with Byron Ellis: Autoimmune Diseases to Big Data

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

11-minute read
Interview with JT Kostman: The State of Data Science

Interview with JT Kostman: The State of Data Science

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

11-minute read
[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

25-minute read
Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

19-minute read
Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

17-minute read
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