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Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….
My partner in crime Amin Shawki described how to effectively track email campaigns in Google Analytics a few weeks ago and I highly encourage you to…
Wow, the InfoTrust office is barely recognizable lately with all that we have going on. First and foremost, I’d love to welcome our new…
After 3 weeks of eager anticipation, the third and final part of my “Importance of Video Marketing” series has finally arrived! Part 1 emphasized…
Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…
As you may have previously read in our news section, InfoTrust was named a 2012 Business Courier Best Places to Work finalist back in…
Web analytics tools are terrific for understanding web traffic trends throughout time. While trends are valuable for making informed marketing decisions, understanding higher traffic periods of…
On Wednesday, Google made a very important announcement about Google Analytics Real-Time functionality. Starting Wednesday, data that you see in Real-Time is profile specific. This feature…
As you may recall in The Importance of Video Marketing part 1, over 800 million unique users visit YouTube and watch over 4 billion hours of…
Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…
According to a report released by Marketing Forecast, 2012 will be the year that online ad spending will surpass traditional print advertising. Online ad spending…
Earlier this week, Alex and I attended the eMetrics Summit in Boston. We came back on Tuesday night, so this blog post is hot…
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