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Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…
One thing everyone asks me about during the interview process for InfoTrust is training. And, of course, I respond that we love and value…
While things like daily deals and social networks are creating a new type of inbox, mobile devices and technologies are also shaping the ways in…
Over the past few months InfoTrust has earned many new certifications. We’re a Google Analytics Certified Partner, a Google Analytics Premium Authorized Reseller, (GMP…
Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…
The Ronald McDonald House Charities of Greater Cincinnati provides a supportive “home away from home” for families and their children who are receiving medical treatment at…
Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…
Last week we had a terrific turnout at our second Web Analytics Wednesday event in Cincinnati! Many local professionals came out to connect with…
Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….
My partner in crime Amin Shawki described how to effectively track email campaigns in Google Analytics a few weeks ago and I highly encourage you to…
Wow, the InfoTrust office is barely recognizable lately with all that we have going on. First and foremost, I’d love to welcome our new…
After 3 weeks of eager anticipation, the third and final part of my “Importance of Video Marketing” series has finally arrived! Part 1 emphasized…
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