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Analytics Articles

Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…

5-minute read
Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…

5-minute read
Is It Time to Upgrade? 4 Signs Your Organization Needs Google Analytics 4 360

Is It Time to Upgrade? 4 Signs Your Organization Needs Google Analytics 4 360

As VP of Partnerships at InfoTrust, I’ve had the opportunity to talk with hundreds of decision-makers about their interest in upgrading to Google Analytics…

4-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
Google Tag Best Practices for Google Analytics 4

Google Tag Best Practices for Google Analytics 4

After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…

4-minute read
Best Practices for Leveraging Custom Insights in Google Analytics 4

Best Practices for Leveraging Custom Insights in Google Analytics 4

What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….

3-minute read
How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…

5-minute read
Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….

3-minute read
A Deep Dive into Google Analytics 4: What’s New and Improved

A Deep Dive into Google Analytics 4: What’s New and Improved

‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…

3-minute read
Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…

3-minute read
Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
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