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Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…
“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…
When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…
Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…
Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…
Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…
Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…
What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…
If you’ve used Google Data Studio, you’ll know how easy it is to create visual reports and dashboards. However, the product is still in…
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