Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
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CPG Resources

Introduction to Customer Centricity
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Introduction to Customer Centricity

Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…

6-minute read
Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing
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Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing

“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…

2-minute read
GTM vs Segment: Product Comparison
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GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

4-minute read
Webinar Wrap-Up: Analytics for a Single-Page Application
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Webinar Wrap-Up: Analytics for a Single-Page Application

Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…

2-minute read
Learn the Best Practices for Data-Driven Marketing using Google Analytics
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Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

2-minute read
The Customer Buying Cycle
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The Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

5-minute read
How to Build Data-Driven Marketing Strategies with Attribution Models
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How to Build Data-Driven Marketing Strategies with Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

2-minute read
Webinar Wrap-Up: Back to Basics Customer Lifetime Value
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Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

2-minute read
Google Data Studio Quick Tips: Creating a Funnel Report
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Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

2-minute read
Google Analytics Quick Tip: Localhost Filtering
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Google Analytics Quick Tip: Localhost Filtering

Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…

2-minute read
Webinar Wrap-Up: Back to Basics: Customer Lifetime Value
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Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

2-minute read
Google Data Studio: Tips + Tricks #1
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Google Data Studio: Tips + Tricks #1

If you’ve used Google Data Studio, you’ll know how easy it is to create visual reports and dashboards. However, the product is still in…

3-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
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