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In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who…
Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…
Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…
Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…
While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…
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