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If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…
It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…
When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…
Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
Fill out the form to download the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit…
Fill out the form to download a copy of the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the…
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