How to Know If Your Website Is at Risk of Non-Compliance

How to Know If Your Website Is at Risk of Non-Compliance

As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online.  With…

3-minute read
Keys for Compliance: Hashed Data Is Not Anonymous Data

Keys for Compliance: Hashed Data Is Not Anonymous Data

Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….

4-minute read
HIPAA Legislation: Recent Updates That Every Healthcare Org Should Know

HIPAA Legislation: Recent Updates That Every Healthcare Org Should Know

If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…

4-minute read
InfoTrust Selected as a Best Employer in Ohio for Sixth Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Sixth Consecutive Year

InfoTrust was recently named as one of the 2024 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created…

3-minute read
Tinuiti and InfoTrust Partner To Ensure ‘Privacy-By-Default’ Approach to Reporting, Measuring, and Activating First-Party Data For Brands

Tinuiti and InfoTrust Partner To Ensure ‘Privacy-By-Default’ Approach to Reporting, Measuring, and Activating First-Party Data For Brands

[Editor’s note: This press release was originally shared on tinuiti.com on Aug. 15, 2024. To see the original release, click here.] NEW YORK, NY – August…

5-minute read
How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…

12-minute read
Attribution Impacts on Data in Google Analytics 4

Attribution Impacts on Data in Google Analytics 4

In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…

11-minute read
How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…

3-minute read
Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…

5-minute read
InfoTrust Event Update: Introducing AdTech Unlocked

InfoTrust Event Update: Introducing AdTech Unlocked

In light of recent developments, specifically Google’s announcement to delay the deprecation of third-party cookies in Chrome, InfoTrust has renamed its upcoming full-day event…

2-minute read
How to Responsibly Use Analytics in Healthcare Marketing

How to Responsibly Use Analytics in Healthcare Marketing

The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…

4-minute read
AdTech DNA: A CMO’s Single Source of Truth

AdTech DNA: A CMO’s Single Source of Truth

Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…

3-minute read

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