From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…

3-minute read
InfoTrust Earns Place on Fast 55 Recipient Roster by Cincinnati Business Courier

InfoTrust Earns Place on Fast 55 Recipient Roster by Cincinnati Business Courier

InfoTrust is excited to announce we once again were named as an honoree for the Fast 55 program from the Cincinnati Business Courier. This…

2-minute read
Navigating the Digital Landscape: Introduction to Display & Video 360

Navigating the Digital Landscape: Introduction to Display & Video 360

In today’s digital world, programmatic advertising is quickly replacing traditional advertising methods. If you’re new to online marketing and advertising, then the term “programmatic…

6-minute read
Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…

9-minute read
Balancing Career Growth and Family Life: InfoTrust’s Empowering Approach

Balancing Career Growth and Family Life: InfoTrust’s Empowering Approach

In today’s fast-paced professional landscape, striking a harmonious balance between career ambitions and family responsibilities can often feel like an elusive pursuit. As we…

3-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
When in Cebu: A Gastronomic Dive into Filipino Work Culture

When in Cebu: A Gastronomic Dive into Filipino Work Culture

Imagine this: you’re an office-going, coffee-addicted American suddenly transplanted into the warm, communal canteen of an InfoTrust Philippines office in Cebu City. The experience?…

5-minute read
Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…

5-minute read
Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
Lessons and Learnings from the Cookieless Now Summit London

Lessons and Learnings from the Cookieless Now Summit London

Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…

12-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
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