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Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Magazine has ranked InfoTrust among the Midwest’s 250 most successful and fastest-growing private companies on its recent Inc. 5000 Regionals list. This is…

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

4 Actions Your Company Can Take Now to Further Support Women in the Workplace

4 Actions Your Company Can Take Now to Further Support Women in the Workplace

The last year has been challenging for everyone in the workforce, but the effects of COVID-19 have had a disproportionately high impact on women….

What are Realtime Reports?

What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to…

Google Analytics 4: An Introduction to Predictive Metrics

Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

InfoTrust Earns Looker Partner Certification

InfoTrust Earns Looker Partner Certification

CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

Customer Profiling Using Google Analytics Data – An RFM Approach

Customer Profiling Using Google Analytics Data – An RFM Approach

As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…

How Will the Apple iOS 14 Update Impact Advertising?

How Will the Apple iOS 14 Update Impact Advertising?

In June 2020, Apple announced that their iOS 14 update would include a very important new privacy update. Naturally, this update puts many businesses—or,…

What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

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