Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

5 Things to Know Before Getting Started with Google Campaign Manager

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

InfoTrust Named One of Inc. Magazine’s Best Places to Work in 2019

InfoTrust Named One of Inc. Magazine’s Best Places to Work in 2019

InfoTrust has been named one of Inc. magazine’s Best Places to Work in 2019! This is the publication’s fourth-annual ranking of workplaces in the…

What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

Why SessionCam is an Essential Part of Your Marketing Technology Stack

Why SessionCam is an Essential Part of Your Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

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