Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Tag Audits: What You Need to Know

Tag Audits: What You Need to Know

In our previous series on Tag Governance, we outlined what tags are and how they work. With this understanding of what tags are, it’s now…

12-minute read
The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor Jerry Brown. You’ve likely heard of this act,…

8-minute read
Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

The California Consumer Privacy Act (CCPA) becomes effective January 2020, yet many marketers and advertisers are uncertain as to how the data privacy legislation…

9-minute read
What are Cookies and Why Do They Matter?

What are Cookies and Why Do They Matter?

Cookies are an ever-changing topic of discussion in the world of analytics. This has become especially true with the introduction of Intelligent Tracking Prevention,…

4-minute read
Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie auditing and reporting functionality received the Quanties Award for…

3-minute read
Get to Know Tag Inspector’s Unique and Extensive Tag Library

Get to Know Tag Inspector’s Unique and Extensive Tag Library

Data governance has become a hot topic in today’s privacy and regulatory environment. Now, more than ever, organizations must know what platforms are collecting…

3-minute read
How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read
PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

6-minute read
4 Practical Requirements for Compliant Tag Management

4 Practical Requirements for Compliant Tag Management

This past year has seen the acceleration of enforcement and fines levied against organizations for violations of privacy regulations across the globe. In August…

6-minute read
The Ultimate Guide to Compliant Tracking: Google Analytics 4

The Ultimate Guide to Compliant Tracking: Google Analytics 4

Table of Contents As of summer 2023, Google Analytics 4 is the only supported Google Analytics platform (enterprise GA4 360 organizations have access to…

44-minute read
What Every Marketer Needs to Know About Data Collection and Consumer Consent

What Every Marketer Needs to Know About Data Collection and Consumer Consent

Table of Contents As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your…

12-minute read
Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

There’s a lot of buzz these days about data privacy and data quality. And rightly so: the push for tighter regulations around how companies…

9-minute read
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