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Prepare for the Trek with Your Google Analytics 4 Roadmap

Prepare for the Trek with Your Google Analytics 4 Roadmap

Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…

7-minute read
U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…

7-minute read
Google Analytics 4 Reporting: Troubleshooting Potential Errors

Google Analytics 4 Reporting: Troubleshooting Potential Errors

How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…

3-minute read
Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…

7-minute read
Week in the Life of an Account Executive

Week in the Life of an Account Executive

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in the Life of Series, where our…

5-minute read
InfoTrust Appears on the 2022 Inc. 5000 Annual List for 8th Time

InfoTrust Appears on the 2022 Inc. 5000 Annual List for 8th Time

Today, Inc. revealed that InfoTrust is on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The…

3-minute read
Firebase Tools & Features: Cloud Messaging

Firebase Tools & Features: Cloud Messaging

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…

5-minute read
InfoTrust Selected as a Best Employer in Ohio for Fourth Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Fourth Consecutive Year

InfoTrust was recently named as one of the 2022 Best Employers in Ohio, the fourth year in a row. The annual list of the…

2-minute read
The Future of U.S. State Consumer Privacy Bills

The Future of U.S. State Consumer Privacy Bills

In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…

7-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

5-minute read
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

3-minute read
Breaking the Millennial Norm: 10 Years at InfoTrust

Breaking the Millennial Norm: 10 Years at InfoTrust

We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…

4-minute read

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