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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

Summary Google recently announced that Universal Analytics (UA; the current iteration of Google Analytics) will stop processing data in the second half of 2023,…

InfoTrust Named to Inc. Regional’s List of Fastest-Growing Private Companies

InfoTrust Named to Inc. Regional’s List of Fastest-Growing Private Companies

Inc. magazine today revealed that InfoTrust is No. 82 on its third annual Inc. 5000 Regionals Midwest list, the most prestigious ranking of the…

A Week in the Life of a Lead Digital Analytics Consultant

A Week in the Life of a Lead Digital Analytics Consultant

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week…

Not Just a Job: What Being an InfoFamily Means to Me

Not Just a Job: What Being an InfoFamily Means to Me

Reed Hastings of Netflix fame made headlines back in 2009 when his Netflix deck hit the internet proclaiming that at Netflix, they were proudly…

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

Join InfoTrust and Delve in Supporting Ukrainian Google Marketing Platform Partners

Join InfoTrust and Delve in Supporting Ukrainian Google Marketing Platform Partners

In light of the recent events in Ukraine, the InfoTrust Foundation, in partnership with Delve, is raising funds to support employees and their families at Google…

Facebook Conversion API (CAPI): What, Why, and How

Facebook Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

The experienced digital analytics consulting team at InfoTrust is proud to share that Tag Inspector Product Manager and data privacy leader Lucas Long was…

Doing a Little Analytics Good: InfoTrust Foundation Assists Human Trafficking Prevention Organization with Data Needs

Doing a Little Analytics Good: InfoTrust Foundation Assists Human Trafficking Prevention Organization with Data Needs

One of the many wonderful things about working at InfoTrust is knowing how passionate we are about helping other organizations achieve certain goals. Through…

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…

Is Google Analytics Illegal? Part Deux

Is Google Analytics Illegal? Part Deux

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…

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