InfoTrust Articles

What Are the Benefits of Data Governance?

What Is Data Governance and Stewardship? Data governance and stewardship is an ethic or discipline that adheres to the organization’s policy of how data—such…

What You Need to Know About Virginia’s Consumer Data Protection Act to Stay Compliant

In March of 2021, Virginia passed the Consumer Data Protection Act (CDPA) into law. With its passage, Virginia became the second state in the…

If You’re a Marketer or Advertiser, Here’s What You Need to Know About the Colorado Privacy Act

This summer, Colorado passed the newest privacy law in the United States—the Colorado Privacy Act (CPA). With its passage, Colorado joined Virginia and California…

Privacy and User Choice in the United States: Understanding Targeted and Behavioral Advertising Opt-Outs

With the recent passage of Virginia’s Consumer Data Protection Act (CDPA) and the Colorado Privacy Act (CPA), users in the United States saw their…

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

As we approach the end of 2021, what has become clear is that customers want to have full transparency over their personal data. That…

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

In today’s privacy-focused environment, websites are highly reliant on first-party data. According to a recent Ipsos-Google study, 91% of internet users aged 16-74 say…

Tag Inspector Governance Module: Game Changer for Multi-Brand Organizations and Digital Privacy Officers

Hello, my name is Rick Bell. I am a customer data governance consultant for InfoTrust, which is a fancy way of saying I work…

What Is a Data Management Platform?

A data management platform (DMP) is used for collecting, organizing, and activating first, second, and third-party audience data from various sources. Once the data…

What Are First-Party Cookies?

We’ve all heard the term first, second, and third-party cookies being tossed around in the world of data analytics. So, what exactly are first-party…

The Finalized CPRA Draft Is Here: Specific Opt-Out Guidance for California Users

The CPRA Regulations to clarify and update the California Consumer Privacy Act (CCPA) are about to go into effect. The CCPA is intended to…

Colorado CPA Regulations Finalized | 3 Things You Need to Know

The Colorado Privacy Act goes into effect on July 1, 2023, and the regulations have been finalized. Here are some things you should know!…