Community Impact: InfoTrust Volunteers Make a Difference at Rise Above Foundation

Community Impact: InfoTrust Volunteers Make a Difference at Rise Above Foundation

This March, ‌InfoTrust employees from the Cebu, Philippines office embarked on a heartfelt mission to provide sustenance and support to the most vulnerable members…

3-minute read
A South Asian First: Sri Lanka’s Personal Data Protection Act

A South Asian First: Sri Lanka’s Personal Data Protection Act

I know I covered India’s DPDPA first, but, as it turns out, Sri Lanka beat them to the punch. Sri Lanka’s Personal Data Protection…

6-minute read
Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…

4-minute read
Building Connections and Community in Cebu: A Glimpse into InfoTrust’s Vibrant Culture

Building Connections and Community in Cebu: A Glimpse into InfoTrust’s Vibrant Culture

At InfoTrust, fostering connections and nurturing community spirit isn’t just a commitment; it’s a way of life. Over the past quarter, our efforts to…

4-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
I Met ‌Every Employee at My Company: Here’s What I Learned

I Met ‌Every Employee at My Company: Here’s What I Learned

It was December 2022. Another year was coming to a close, and I began to think about what 2023 might have in store. As…

6-minute read
Former Google Director Joins InfoTrust as Vice President of Advertising Platforms

Former Google Director Joins InfoTrust as Vice President of Advertising Platforms

BLUE ASH, OH — InfoTrust is pleased to announce that Roberto Ruju has joined as the new Vice President of Advertising Platforms. Ruju has…

2-minute read
The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read
AdTech DNA Simplifies the Complex for Global Advertisers

AdTech DNA Simplifies the Complex for Global Advertisers

As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity.  Are your advertising technologies implemented correctly?  Do…

3-minute read
Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
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