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Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

Understanding the Ins and Outs of Looker: An Introduction to the Platform

Understanding the Ins and Outs of Looker: An Introduction to the Platform

If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….

InfoTrust Honored as Fast 55 Recipient by Cincinnati Business Courier

InfoTrust Honored as Fast 55 Recipient by Cincinnati Business Courier

Once again, InfoTrust is excited to announce we are named as an honoree for the Fast 55 program from the Cincinnati Business Courier! This…

Adopt A Class: Teaching Students about Data Governance, Analytics, and Why We Welcome a Game of Kahoot!

Adopt A Class: Teaching Students about Data Governance, Analytics, and Why We Welcome a Game of Kahoot!

Benjamin Franklin once quipped, “Tell me and I’ll forget. Teach me and I’ll remember. Involve me and I’ll learn.”  It is this popular notion…

How to Make the Best Dashboards for Your Business Using Wireframes

How to Make the Best Dashboards for Your Business Using Wireframes

Having a strong analytics platform is critical to enhance and maintain an online presence for your business. However, it’s not just about having a…

InfoTrust Named One of Inc. Magazine’s Best Workplaces in 2021

InfoTrust Named One of Inc. Magazine’s Best Workplaces in 2021

Today we’re excited to announce that InfoTrust has been named one of Inc. magazine’s Best Workplaces in 2021! This is the publication’s sixth-annual ranking…

Meet the Women in Engineering Roles at InfoTrust—and Learn How You Can Join Them

Meet the Women in Engineering Roles at InfoTrust—and Learn How You Can Join Them

For InfoTrust Data Governance Engineer Diana Pavlushyna, choosing a career in engineering wasn’t difficult. Thanks to the constant change in technology, the field has—and…

Getting Started with Tableau

Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…

6 Considerations for Server-Side Tagging in Google Tag Manager

6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…

What’s In a Name? Engineering Titles and Roles at InfoTrust Explained

What’s In a Name? Engineering Titles and Roles at InfoTrust Explained

When it comes to engineering, titles are a-plenty. Software engineer, data engineer, backend software engineer … the list goes on and on. Choosing the…

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…

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