5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

Creating a Parent-Friendly Work Environment that Elevates Employee Experience

Creating a Parent-Friendly Work Environment that Elevates Employee Experience

In a recent study, Washington University sociologist Caitlyn Collins spent 5 years interviewing women in Sweden, Germany, Italy, and the United States. Her findings…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

InfoTrust is Now a SessionCam Partner!

InfoTrust is Now a SessionCam Partner!

Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…

What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…

Understanding User Paths Using Custom Funnel Reports in GA360

Understanding User Paths Using Custom Funnel Reports in GA360

Much like a carpenter uses a hammer and nails, you need the right tools for the job.  Specifically we’ll be discussing how to leverage…

Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…

InfoTrust is Now a BlueConic Partner!

InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

#23 AdAge Best Places to Work: Good Workplaces Have Good Values — Thanks for Shaping Ours

#23 AdAge Best Places to Work: Good Workplaces Have Good Values — Thanks for Shaping Ours

Ping pong tables. A fridge full of beer. A game room with bean bag chairs and a PlayStation 3. As recently as three years…

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…

A Commitment to Giving Back to the Community

A Commitment to Giving Back to the Community

InfoTrust has a long history of giving back to the local community on a regular basis. In fact, a commitment to social responsibility is…

InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

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