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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
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Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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GOOGLE MARKETING PLATFORM (GMP)
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Display & Video 360
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
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Looker Studio
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Assessing Website Privacy: Common Compliance Risks

Assessing Website Privacy: Common Compliance Risks

For most organizations, the number one point of contact with consumers is their website. More consumer behaviors are observed, more personal information is collected,…

3-minute read
Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…

2-minute read
Compliance Risk Review: Piggybacking Tags

Compliance Risk Review: Piggybacking Tags

It’s the Data Privacy Officer’s nightmare: receiving an enforcement action or legal challenge based on personal information processing that no one even knew was…

4-minute read
Benefits of Google’s Advanced Consent Mode

Benefits of Google’s Advanced Consent Mode

Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Compliance Risk Review: Wiretapping Risk

Compliance Risk Review: Wiretapping Risk

A growing challenge for privacy compliance in the United States is the rising number of private actions brought under state-level “wiretapping” laws. These laws…

8-minute read
Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…

3-minute read
Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…

6-minute read
Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…

4-minute read
Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…

3-minute read
Compliance Risk Review: Advertising Platforms

Compliance Risk Review: Advertising Platforms

Advertising technology platforms pose a unique risk for compliance due to the data they collect, purposes for processing, and the ways in which platforms…

14-minute read
Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…

4-minute read
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