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Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

The Benefits of Bing Ads over Google AdWords

The Benefits of Bing Ads over Google AdWords

Let’s start with what you probably already know: As of earlier this year, Google owns over 2/3 of the search market in the United States. By…

Top 10 Digital Marketing Terms For Beginners

Top 10 Digital Marketing Terms For Beginners

Being new to InfoTrust, I’ve had many of my friends and family ask a lot of questions about what our company does and what…

Sugar May Be the Fuel For InfoTrust

Sugar May Be the Fuel For InfoTrust

Team InfoTrust continues to grow and therefore so does the number of birthdays! This presents us with several new opportunities for..    Recently there…

Universal Analytics is out of Beta… Now What?

Universal Analytics is out of Beta… Now What?

Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…

Web Analytics Wednesday Recap – May 2014

Web Analytics Wednesday Recap – May 2014

Thanks to everyone that showed up this past Wednesday, May 14th, for Web Analytics Wednesday with Adam Singer! With 35 web analytics enthusiasts in…

How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

The Google Adwords Extensions that Drive Results in 2014

The Google Adwords Extensions that Drive Results in 2014

Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…

InfoTrust Gives Back

InfoTrust Gives Back

It is spring in Cincinnati. The grass finally needs mowing, the flowers are blooming and yellow clouds of pollen cover everything left outdoors for…

Welcoming Three New Employees – Kevin, Alyssa & Divya

Welcoming Three New Employees – Kevin, Alyssa & Divya

InfoTrust is excited to announce three new hires! Kevin Chamberlin, Alyssa Argenti and Divya Narayan have all started in the past month. Kevin will…

Web Analytics Wednesday with Google – May 14th

Web Analytics Wednesday with Google – May 14th

We’re very excited to announce that Cincinnati’s Web Analytics Wednesday is back this month with Adam Singer, Analytics Advocate at Google!

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