In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…
As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…
Here at InfoTrust, we work with a variety of organizations, some of the largest corporations in the world. As such, we like to occasionally…
Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…
People often confuse “data management” and “data governance”. This summary will explain the difference between the two concepts, which are related but also critically…
For most organizations, the number one point of contact with consumers is their website. More consumer behaviors are observed, more personal information is collected,…
InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…
It’s the Data Privacy Officer’s nightmare: receiving an enforcement action or legal challenge based on personal information processing that no one even knew was…
Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…
A growing challenge for privacy compliance in the United States is the rising number of private actions brought under state-level “wiretapping” laws. These laws…
Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
At the intersection of digital analytics and media enablement, InfoTrust’s privacy-centric solutions drive measurable business outcomes.
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