Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
Talk To Us

InfoTrust Articles

Compliance Risk Review: Piggybacking Tags

Compliance Risk Review: Piggybacking Tags

It’s the Data Privacy Officer’s nightmare: receiving an enforcement action or legal challenge based on personal information processing that no one even knew was…

4-minute read
Benefits of Google’s Advanced Consent Mode

Benefits of Google’s Advanced Consent Mode

Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Compliance Risk Review: Wiretapping Risk

Compliance Risk Review: Wiretapping Risk

A growing challenge for privacy compliance in the United States is the rising number of private actions brought under state-level “wiretapping” laws. These laws…

8-minute read
Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…

3-minute read
Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…

6-minute read
Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…

4-minute read
Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…

3-minute read
Compliance Risk Review: Advertising Platforms

Compliance Risk Review: Advertising Platforms

Advertising technology platforms pose a unique risk for compliance due to the data they collect, purposes for processing, and the ways in which platforms…

14-minute read
Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…

4-minute read
Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…

5-minute read
The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…

8-minute read
Posts By Industry
Popular Posts
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.