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The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…
Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…
InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming 2023 Digital Analytics Association (DAA) Quanties Awards! InfoTrust was listed…
This summer, I attended Black Tech Week in Cincinnati, Ohio presented by Lightship Capital. The mission is to bring together people from many different…
August 24, 2023—I knew this day was not going to be an ordinary day. However, even with that awareness, I was not prepared for…
Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…
InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…
2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…
As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…
At InfoTrust, we believe in leveraging our success to give back to the communities in which our team members live and work. Through our…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
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