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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…

5-minute read
The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…

8-minute read
The Importance of Data Privacy in Healthcare Digital Marketing

The Importance of Data Privacy in Healthcare Digital Marketing

In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…

4-minute read
Unlocking the True Potential of User Scoring in Your CRM Strategy

Unlocking the True Potential of User Scoring in Your CRM Strategy

Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…

5-minute read
Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read
AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…

4-minute read
Planning for Success: Harnessing Predictive Analytics and Machine Learning for the 2024 Holiday Season

Planning for Success: Harnessing Predictive Analytics and Machine Learning for the 2024 Holiday Season

The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…

8-minute read
From Intern to Impact: My Journey with InfoTrust

From Intern to Impact: My Journey with InfoTrust

Hi there! I’m Aditya Raj Singhal, a graduate student at the University of Cincinnati, currently pursuing my MS in Information Systems. As an international…

3-minute read
How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…

5-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
Grow Your Media Accounts by Enabling Automation

Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read
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