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Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…
As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…
TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…
Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…
In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…
In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…
Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …
Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…
Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…
InfoTrust is pleased to announce that we have earned a Great Place to Work Certification for 2023. Great Place to Work is responsible for…
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