Privacy-Centric Growth: How to Mature Your Privacy Program

Privacy-Centric Growth: How to Mature Your Privacy Program

It’s fairly safe to say that 2024 was the year of “cookieless” solutions. And may we hope this over-used term is finally dropped in…

26-minute read
Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…

4-minute read
2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

2024 Wrapped: Looking Back at a Year of Insights, Growth, and Impact

As the year comes to a close, we’re taking a moment to reflect on what an incredible journey 2024 has been. From insightful blogs…

2-minute read
What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

Here at InfoTrust, we work with a variety of organizations, some of the largest corporations in the world. As such, we like to occasionally…

7-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
Data Management vs. Data Governance: Differences Explained

Data Management vs. Data Governance: Differences Explained

People often confuse “data management” and “data governance”. ‌This summary will explain the difference between the two concepts, which are related but also critically…

4-minute read
Assessing Website Privacy: Common Compliance Risks

Assessing Website Privacy: Common Compliance Risks

For most organizations, the number one point of contact with consumers is their website. More consumer behaviors are observed, more personal information is collected,…

3-minute read
Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

Celebrating Excellence: InfoTrust Named a Great Place to Work for the Fifth Consecutive Year

InfoTrust has once again been certified as a Great Place to Work, marking the fifth consecutive year of earning this prestigious accolade. This recognition…

2-minute read
Compliance Risk Review: Piggybacking Tags

Compliance Risk Review: Piggybacking Tags

It’s the Data Privacy Officer’s nightmare: receiving an enforcement action or legal challenge based on personal information processing that no one even knew was…

4-minute read
Benefits of Google’s Advanced Consent Mode

Benefits of Google’s Advanced Consent Mode

Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Compliance Risk Review: Wiretapping Risk

Compliance Risk Review: Wiretapping Risk

A growing challenge for privacy compliance in the United States is the rising number of private actions brought under state-level “wiretapping” laws. These laws…

8-minute read

Get Your Assessment

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.