How to Navigate Through the Holiday Season During a Pandemic

How to Navigate Through the Holiday Season During a Pandemic

This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…

7-minute read
InfoTrust Named to Inc. 5000 List for Sixth Straight Year

InfoTrust Named to Inc. 5000 List for Sixth Straight Year

Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…

3-minute read
Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…

4-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

5-minute read
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

8-minute read
6 Techniques for Building a Winning Remarketing Audience

6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

10-minute read
Introducing: Our New Vivid Vision

Introducing: Our New Vivid Vision

Let us start with a story. It is 2016. We worked with a coach, Cameron Herald, who taught us the concept of Vivid Vision….

9-minute read
Leveraging the Rise of ROPO Shoppers

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

9-minute read
DV360 Targeting Options: First-Party, Tag-Based & Combined Audiences

DV360 Targeting Options: First-Party, Tag-Based & Combined Audiences

Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…

7-minute read
InfoTrust Recognized as 2020 Top Employer on State and National Lists

InfoTrust Recognized as 2020 Top Employer on State and National Lists

At InfoTrust, our entire team strives to make each day better than the one before. This outlook means using our company core values as…

4-minute read
Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

5-minute read
No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

3-minute read

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