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Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Let us start with a story. It is 2016. We worked with a coach, Cameron Herald, who taught us the concept of Vivid Vision….
In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
At InfoTrust, our entire team strives to make each day better than the one before. This outlook means using our company core values as…
If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…
At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…
Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
Do you ever wish you could search for multiple strings in a Google Analytics report? Or set up one trigger to fire on multiple…
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
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