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In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
InfoTrust has been named one of Inc. magazine’s Best Places to Work in 2019! This is the publication’s fourth-annual ranking of workplaces in the…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
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