Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…
![[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?](https://infotrust.com/wp-content/uploads/2021/02/How-Will-the-Apple-iOS-14-Update-Impact-Advertising.png)
[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…
What Is a Data Clean Room? At the original time of writing, August 2022, a “Data Clean Room” (DCR) was a growing buzzword in…
Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues…
Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…
This article was written by InfoTrust’s CEO Alex Yastrebenetsky and Head of Talent Acquisition and Operations Manager Lisa Wilms. Say you and your family…
“Are we giving because we’re growing, or are we growing because we’re giving?” During a tumultuous year in which companies needed to adapt to…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
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