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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Campaign Manager 360
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Google Analytics 360
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Looker Studio
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Amplitude
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Osano
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Articles

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

9-minute read
4 Retail Digital Analytics Trends to Follow in 2021

4 Retail Digital Analytics Trends to Follow in 2021

The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…

5-minute read
Advancing Analytics Maturity via Google Marketing Platform | Webinar

Advancing Analytics Maturity via Google Marketing Platform | Webinar

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…

2-minute read
Employee Equity: How Companies Can Support Their Workforce

Employee Equity: How Companies Can Support Their Workforce

This article was written by InfoTrust’s CEO Alex Yastrebenetsky and Head of Talent Acquisition and Operations Manager Lisa Wilms. Say you and your family…

8-minute read
InfoTrust No. 2 on Ad Age Best Places to Work 2021 List

InfoTrust No. 2 on Ad Age Best Places to Work 2021 List

“Are we giving because we’re growing, or are we growing because we’re giving?” During a tumultuous year in which companies needed to adapt to…

3-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies

Digital Analytics Trends | 3 Tactics for News & Media Companies

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

6-minute read
Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

8-minute read
Introduction to Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 provides comprehensive insights into the user journey, combining website and app experiences into a single platform. It helps businesses understand their…

7-minute read
Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Personalize & Target Regional + Cultural Differences | Google Optimize

Personalize & Target Regional + Cultural Differences | Google Optimize

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

8-minute read
5 Retail Remarketing Audiences for your Holiday Campaigns

5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

5-minute read
Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…

4-minute read
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