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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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  • Remediation Guidance
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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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InfoTrust Articles

Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…

3-minute read
What is Cookieless Targeting and How to Set It Up for 2025

What is Cookieless Targeting and How to Set It Up for 2025

With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…

5-minute read
Privacy Compliance in the United States: Laws for Advertisers

Privacy Compliance in the United States: Laws for Advertisers

Privacy compliance is difficult. Privacy compliance is made much more difficult due to the patchwork nature of regulations, and thus requirements, many organizations face….

16-minute read
Advanced Data Analysis with Google Analytics 4 Exploration Reports: How to Use Filters, Segments, and Dimensions for Better Insights

Advanced Data Analysis with Google Analytics 4 Exploration Reports: How to Use Filters, Segments, and Dimensions for Better Insights

While the standard reporting features of Google Analytics 4 (GA4) cover a wide range of business use cases, every business has a unique set…

5-minute read
Privacy Trends 2025: What Advertisers Need to Know

Privacy Trends 2025: What Advertisers Need to Know

The past several years have witnessed consumer privacy become central to many discussions about marketing and advertising. The topic reached a fever pitch in…

8-minute read
The Value of Analytics and Data Privacy Solutions Supporting Your Team

The Value of Analytics and Data Privacy Solutions Supporting Your Team

Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…

5-minute read
United States’ TikTok Flip-Flop: What Advertisers Need to Know

United States’ TikTok Flip-Flop: What Advertisers Need to Know

“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….

5-minute read
Mastering AI for Marketing: The Unique Dynamics of Perplexity

Mastering AI for Marketing: The Unique Dynamics of Perplexity

For years, Google has been a leader and innovator in the search market, setting the standard for user experience and reliable results. As the…

6-minute read
The Role of Data Governance in Healthcare Digital Marketing

The Role of Data Governance in Healthcare Digital Marketing

In our current world, data is at the heart of digital marketing for every industry. It shapes how organizations connect with their target audiences…

4-minute read
Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

In today’s digital landscape, creating online content demands more than just engaging writing for human interaction; it must also align with the complex algorithms…

15-minute read
Understanding “Unassigned” Traffic in Google Analytics 4

Understanding “Unassigned” Traffic in Google Analytics 4

As marketers and analysts look to Google Analytics 4 (GA4) for insights about how users are arriving to their sites, many find themselves befuddled…

5-minute read
Top CPG Industry Trends to Look Out for in 2025

Top CPG Industry Trends to Look Out for in 2025

Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…

4-minute read
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