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How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

It’s great that Google Analytics (GA) allows us to track many of our different web platforms, but for a lot of businesses those aren’t…

World Relief Seattle Welcomes Refugees during Afghan Conflict

World Relief Seattle Welcomes Refugees during Afghan Conflict

While the conflict in Afghanistan may feel far away, the impact is being felt around the world. According to cnbc.com, more than 23,000 Afghan…

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

According to fortune.com, “At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies,…

Learn the Language: Translating Your Events from GA4

Learn the Language: Translating Your Events from GA4

In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…

Server-Side Sans GTM: You’ve Got Options

Server-Side Sans GTM: You’ve Got Options

When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…

Quintessential Italian Shop Solari Shines Bright Thanks to New Website

Quintessential Italian Shop Solari Shines Bright Thanks to New Website

In 2002, Terrie Viets had a vision: to bring a bit of Italy home to Cleveland by way of opening a business. But not…

Win the Holiday Season with Data-Driven Decisions

Win the Holiday Season with Data-Driven Decisions

With the holiday season approaching and the increasing shifts in shopping patterns amidst the continued pandemic, what are your teams doing to prepare and…

The Shift from UA to GA4:  Everything Is an Event

The Shift from UA to GA4: Everything Is an Event

As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…

3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

Marketing Mix Models in a Post-Third-Party Data World

Marketing Mix Models in a Post-Third-Party Data World

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

Lasting Partnerships: Why InfoTrust Believes in Creating Raving Fans

Lasting Partnerships: Why InfoTrust Believes in Creating Raving Fans

Successful customer retention involves more than giving the customer what they expect. It means exceeding customer expectations and turning them into raving fans. It’s…

Scaling Impact: How IMAGO Global Grassroots Helps Organizations Fly

Scaling Impact: How IMAGO Global Grassroots Helps Organizations Fly

For COO of IMAGO Global Grassroots Johanan Rivera, building a world in which the innovations and solutions developed at the grassroots level can reach…

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