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Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…
Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
The National Association for Business Resources has released their fall 2022 Best and Brightest Companies To Work For in the Nation—and InfoTrust is once…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….
On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
What Is InHerSight? InHerSight is a website that partners with organizations like ours to hire, retain, and support working women. It provides future employees…
Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…
Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…
Those of us who work in the customer relationship management (CRM) world know what Salesforce is. For those of you who don’t, just know…
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