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Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
I clearly remember the day my professional life changed forever. On that day in June 2016, my career received a major purpose that has—and…
It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…
When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…
Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
[Editor’s note: This article was last updated on June 8, 2022. New resources will be added as they become available.] October 2020 brought with…
As part of our “Give to Grow” mentality at InfoTrust, the team created InfoTrust Foundation in 2018 with an aim to maximize our impact…
We are in the last few days of summer, which for retailers means that the holidays are right around the corner. In this unprecedented…
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
The experienced digital analytics consulting team at InfoTrust is proud to share that Industry Team Lead Mai AlOwaish was recently published in Applied Marketing…
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